Ring’s New Mission: ‘Hey, There’s Animals in My Yard’

For years, the Amazon unit Ring touted its crime-fighting features, thanks to its selling smart doorbells that let homeowners remotely monitor their residences. Today, the kind of footage Ring users share is less about suspicious activity and more about pets or wild animal sightings. This is all part of how Ring is trying to reinvent itself, aiming for a mashup between Nextdoor and TikTok. Ring CEO Elizabeth Hamren joins Caroline Hyde and Ed Ludlow on “Bloomberg Technology.”
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