Mattel’s Risky Barbie Movie Bet

Barbie is finally getting her own movie. In her 64 years, the Barbie doll has been both an icon and an embarrassment. With Greta Gerwig’s new film, Mattel is trying to prove that Barbie isn’t hopelessly out of date. Bloomberg’s Thomas Buckley joins Caroline Hyde and Ed Ludlow on “Bloomberg Technology.”
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